Creative Strategy & Business Solutions
Transforming creative ideas into scalable business solutions through strategic thinking, process improvement, and
cross-functional collaboration. From developing brand systems and digital experiences to optimizing creative workflows
and digital asset management, my work focuses on creating solutions that strengthen brand consistency, improve
efficiency, and support long-term business objectives.
Brand Systems & Standards
Developed a scalable brand identity system for consistent marketing and digital communications.
Branded Digital Asset Specifications for Freelancers.
Creative Proposals
Website Look & Feel
Redesigning the digital experience to create a more cohesive brand presence by unifying product imagery, color, and flavor across key customer touchpoints.
Digital Asset Creative Direction
Strategic concept for evolving the brand’s digital presence through consistent product imagery, color, and lifestyle photography. Creating a recognizable visual identity across print and digital channels.
Concept proposal illustrating a unified visual direction for future digital assets and lifestyle photography.
PIM / DAM Workflow Management
Building Scalable system
Syndigo - Product content management and digital asset organization supporting accurate, retailer-ready product information.
Syndigo + 1WorldSync - Managing product data workflows, validation, and GDSN syndication to support seamless retailer distribution.
SharePoint - Building structured digital asset libraries that improve organization, accessibility, and team collaboration.
Image Production
Defining a structured process from creative brief to final asset delivery, ensuring consistent, brand-aligned imagery across channels.
New Item Creation & Syndication
Managing the process from product setup and data validation through PIM completion and retailer-ready content distribution.
Digital Asset Management
Creating organized asset structures that improve discoverability, accessibility, and collaboration across teams.
Developing strategic product resources that organize, communicate, and support product knowledge across sales teams, retailers, and internal stakeholders.
Product Portfolio Management
Direct Store Delivery (DSD) Product Portfolio Guide - Creating product reference materials that support direct store sales teams, new hire training, and in-market retailer conversations.
National Sales Product Portfolio Guide - Developing annual product resources that support national sales initiatives, retailer presentations, and comprehensive product portfolio alignment.
Creative Request Portal
An Adobe XD prototype developed to organize creative requests, improve project visibility, and standardize intake for marketing assets, retail support, photography, and product publishing.
